Case Study: University of Wisconsin-Madison Chooses Gigamon for Large-Scale Data Center Monitoring Every customer has a story, and those stories can help you connect with other customers that have problems you …
Case Study: Chinese Mobile Carrier Launches 4G/TDD-LTE with VSS Monitoring The case study remains the most effective tool in your arsenal to generate qualified leads. And the best case studies …
White Paper: BYOD—The Hidden Threat When it comes to establishing thought leadership, few things make the statement like a white paper. (Or an ebook.) And few writers have my track record when …
Video Scripts: Finding Foreclosures Improv night at the comedy club can be hit-or-miss, but if you want to use video effectively in your business, you don’t have the luxury of treating it like …
Magazine Article: Wi-Fi offload: Is your gateway ready? A by-lined article in a trade journal, magazine, or website is an excellent way to establish your expertise and generate qualified leads.
Solution Brief: What is vMesh? Just because you’re selling a high-tech solution, there’s no need to drown the reader in acronyms and arcane terminology. This solution brief delivers the important details …
Feature Brief: Optimizing Network Monitoring in High Frequency Trading Environments When marketing high-tech solutions, many companies fall into the trap of loading sales collateral with speeds and feeds, which devolves into …
Website Copy: Expereo.com When Expereo approached me about rewriting their website copy in a more informal, skimmable style, I jumped at the chance. It is a pleasure to work with a company …
Blog Post: Top Five Test Issues of the Mobile Internet Revolution Regular blogging on your area of expertise generates Google Juice and establishes you as a thought leader in your market. But …